Project Goals
- Create a Medicare Advantage page for each state.
- Create a hub page where each of these pages live
- Gain more valuable leads by creating more user-specific content
- Track state-specific conversions
Project Development
As a content strategist, I assisted in the creation of wireframes for these pages and created a project brief to help keep track of deliverables. I worked with multiple stake-holders to help complete the project in a timely fashion.
Wireframing
A fellow content strategist and I created a wireframe that also served as a content template for our writers. This allowed for the writers to be able to execute a state page quickly while still touching on every point we wanted to emphasize. The wireframe also allowed us to understand which parts of the content would be static and which points would be custom to the state.
In the image slider you can see our original wireframe and then the design I executed.
Kayla Haas 