Currently open for employment and looking for the right fit.
Education
Wichita State University
Masters of Fine Arts in Creative Writing-Fiction, Spring 2017
Stephen F. Austin State University
Bachelor of Fine Arts in Creative Writing, December 2013
Minor in Literature and Journalism—Emphasis on Advertising
Relevant Work Experience
Content Strategist (Sept. 2019 – Aug. 2020)
Clearlink, Phoenix, AZ
- Made UX changes to websites based on research and performance
- Reviewed content creation to ensure alignment to content strategy
- Created project briefs for new initiatives site-wide
- Designing content pages using WordPress
- Creating website architecture and wireframes to support content creation
Content Marketing Specialist (Aug. 2017 – Aug. 2019)
Incstores, Mesa, AZ
- Managed website content on all four websites using a CMS
- Created regular blog posts for FlooringInc.com/blog using WordPress
- Created and built email content using Infusionsoft
- Managed social media ad accounts and budget of $14,000
- Managed YouTube accounts and video strategy
- Performed regular SEO research using Ahrefs
Technology Platforms I’m Familiar With
- Ahrefs
- Hootsuite
- eClincher
- Lucidchart
- Google docs, sheets etc.
- Adobe Spark
- Adobe InDesign
- Infusionsoft
- WordPress
- Slack
When it comes to combining strategy, creativity, data analysis, leadership, and innovative marketing practices, there is no one better than Kayla! Kayla was my right hand woman as we built a full digital marketing program from scratch.
– Ariana, Former Manager
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Kayla Haas 